Building African Brands
What does it take to build an African brand?
To create for your home country, with your continent in mind, while competing with international brands that already have the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services. And you compete because you want your efforts and your offering to be recognized globally.
What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment: In the African environment?
Welcome to Building African Brands, a podcast by The Created Creative where these questions and more will be answered through weekly episodes with brand strategist and online marketer Anesu Chikumba.
This podcast is all about the entrepreneur’s journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand and use the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to profit. You will learn how to create and promote your services by using tools such as content marketing, social media marketing, and online marketing.
If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market. Then subscribe and start listening.
Building African Brands
Writing for brand authority with Faith Mudiwa Chipangura
Faith Mudiwa Chipangura is an award winning 12 time author and social entrepreneur.
In this episode Faith shares about how she started writing and some of the lessons she her journey as an author and publishing coach helping other authors find their voice.
Listen to this episode to learn about
- Why you need to be authentic as a personal brand
- Some of the benefits of writing for brand building
- The need for discipline in your brand journey and how to draw from your why.
Reach Faith on:
https://www.linkedin.com/in/faith-mudiwa-chipangura-422723167/
Email: chippafm@gmail.com
Faith also offers:
Publishing coaching, and Self Mastery coaching through in person or virtual sessions.
Faith is currently based in Harare, Zimbabwean.
*** There was a lot of background noise in the audio which we tried to reduce without compromising the content.
Building African Brands is a podcast by The Created Creative
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram