Building African Brands
What does it take to build an African brand?
To create for your home country, with your continent in mind, while competing with international brands that already have the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services. And you compete because you want your efforts and your offering to be recognized globally.
What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment: In the African environment?
Welcome to Building African Brands, a podcast by The Created Creative where these questions and more will be answered through weekly episodes with brand strategist and online marketer Anesu Chikumba.
This podcast is all about the entrepreneur’s journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand and use the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to profit. You will learn how to create and promote your services by using tools such as content marketing, social media marketing, and online marketing.
If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market. Then subscribe and start listening.
Building African Brands
Leveraging Public Relations for your Brand with Kevin Mwenye
What is Public Relations and why is it important for your brand?
Listen in to this episode. to:
- Understand what PR is and how it differs from marketing
- How to navigate working with a public relations specialist for media
- Public relations, communications and how Kevin transitioned into corporate communications work from creative and showbiz.
About Kevin:
Kevin Mwenye is a Public Relations Specialist and brand manager. Kevin has worked with some notable personal and business brands including the Zimbabwean cricketer Sakandar Raza, the Zim rugby captain Hilton Mudariki, BET awarding winning artist Sha Sha. This is in addition to Kevin himself contributing to GQ South Africa with his PR clients being featured in countless publications locally in Zimbabwe and internationally on BBC, The beat Nigeria and UK as well as Boiler Room — just to name a few. Currently he is working as Corporate relations and brand manager at Zimworx.
Connect with Kevin:
On Instagram: www.instagram.com/_kevels_
On LinkedIn: Kevin Mwenye
Click here to be a guest on this podcast.
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