Building African Brands
What does it take to build an African brand?
To create for your home country, with your continent in mind, while competing with international brands that already have the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services. And you compete because you want your efforts and your offering to be recognized globally.
What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment: In the African environment?
Welcome to Building African Brands, a podcast by The Created Creative where these questions and more will be answered through weekly episodes with brand strategist and online marketer Anesu Chikumba.
This podcast is all about the entrepreneur’s journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand and use the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to profit. You will learn how to create and promote your services by using tools such as content marketing, social media marketing, and online marketing.
If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market. Then subscribe and start listening.
Building African Brands
Brand message | Are you being intentional with your brand communication?
What is your brand message and how are you communicating it?
Your brand message consists of both verbal and non verbal elements that you need to be conscious of as you build your brand.
Listen to this episode for a short exercise on brand message and brand tone.
This episode is from a brand communication workshop held for photographers and founders of creative organizations.
Whether you are a personal brand, or founder with your business in mind, you will be able to apply the information in this episode to your specific case.
Building African Brands is a podcast by The Created Creative a brand and digital strategy service.
Click here to be a guest on this podcast.
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