Building African Brands
What does it take to build an African brand?
To create for your home country, with your continent in mind, while competing with international brands that already have the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services. And you compete because you want your efforts and your offering to be recognized globally.
What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment: In the African environment?
Welcome to Building African Brands, a podcast by The Created Creative where these questions and more will be answered through weekly episodes with brand strategist and online marketer Anesu Chikumba.
This podcast is all about the entrepreneur’s journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand and use the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to profit. You will learn how to create and promote your services by using tools such as content marketing, social media marketing, and online marketing.
If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market. Then subscribe and start listening.
Building African Brands
Nurture your customers after your brand with Ugandan strategists Dan Odaka and Joshua Nsimbi
Listen to this episode with Dan Odaka and Joshua Nsimbi for:
- The importance of brand before scaling
- How the mindset of the entrepreneur affects brand building
- How to Nurture your customers
- What brand nurturing is and who needs brand nurturing
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Dan and Josh are Ugandan business strategists, brand nurturers and marketers. Dan and Josh both offer digital marketing services and corporate training. They are also the video podcasters from Conversations with Dan and Josh, a platform for training on, and giving a Ugandan, and African perspective on marketing techniques, trends and tools.
Connect with Dan: https://www.instagram.com/thedanodaka
Connect with Josh: https://www.instagram.com/nsimbijosh
Subscribe to the Youtube Channel Conversations with Dan and Josh for marketing related content and resources.
Click here to be a guest on this podcast.
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